What are the most common challenges to building a professional network?

Infiniti Connects:

Imagine being part of a vibrant networking community like Infiniti Connects, where over 200+ business owners come together to share insights, resources, and opportunities. Communities like these provide invaluable support, encouragement, and a diverse pool of perspectives, enriching your networking experience and opening doors to new possibilities.

1: Lack of time

One of the most frequent complaints about networking is that it takes too much time. You may feel that you are too busy with your work, family, or other commitments to attend events, follow up with contacts, or maintain relationships. However, networking does not have to be a time-consuming chore.

You can use online platforms; such as LinkedIn to connect with people in your field, share relevant content, and join groups. You can also schedule regular check-ins with your existing network, such as a phone call, an email, or a coffee meeting. By setting aside some time each week or month for networking, you can make it a habit and a priority.
2: Lack of confidence

Another common challenge to networking is a lack of confidence. You may feel shy, nervous, or awkward when meeting new people, especially in a professional setting. You may worry about making a good impression, saying the right thing, or being rejected.

However, networking does not have to be intimidating. You can overcome your fear by preparing yourself before an event, such as researching the attendees, practising your introduction, and having some conversation starters. You can also focus on being friendly, curious, and helpful rather than selling yourself or impressing others. Remember that networking is about building relationships, not just exchanging business cards.

3: Lack of strategy

A third common challenge to networking is a lack of strategy. You may not have a clear goal or purpose for your networking activities, such as finding a mentor, expanding your knowledge, or exploring new opportunities. You may also not have a plan for how to reach your goal, such as identifying your target audience, choosing the correct events, or following up effectively.

However, networking does not have to be random or haphazard. You can develop a strategy by defining your objective, researching options, and taking action. You can also measure your progress and adjust your approach as needed.

4: Lack of value

A fourth common challenge to networking is the lack of value. You may feel that you have nothing to offer or contribute to your network, especially if you are new to your field, in transition, or facing a challenge. You may also feel that you are asking for too much or being too needy when you reach out to your contacts.

However, networking does not have to be one-sided or transactional. You can create value by sharing your insights, resources, or referrals with your network, as well as by expressing your appreciation and gratitude. You can also balance your requests with your offers, and be specific and respectful when you ask for help.

5: Lack of diversity

A fifth common challenge to networking is the lack of diversity. You may tend to network with people who are similar to you in terms of background, industry, or role. You may also limit your network to people who are within your reach, such as your colleagues, friends, or alumni. However, networking does not have to be homogeneous or narrow.

You can diversify your network by reaching out to people who are different from you in terms of perspective, experience, or expertise. You can also expand your network by exploring new venues, such as online forums, industry associations, or volunteer organizations.